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The Kunst- und Ausstellungshalle was designed by the Viennese architect Gustav Peichl to be a significant building and a center of communication, where the architecture reflects the museum's underlying concept. The ground-plan is based on the idea of flexible utilisation. The building is a cube, each side measuring 96 meters. Behind the façade, a ten meters deep service zone contains offices, workshops, conference rooms, library and three exhibition galleries.
The interior square is divided into Foyer, Great Hall, Atrium Hall and Forum. The exhibition area offers a diverse pattern of small, medium and large rooms which can be used in a variety of ways and permits any form of exhibition design. It is equally possible to mount large-scale major exhibitions (4,000m²), medium-sized exhibitions (700 - 3,000m²) and intimate studio exhibitions (100 - 300m²). The core of the exhibition and the respective surrounding service areas are laid out according to room size and height in such a way as to create a changing room character. This can be varied still further by different lighting options. The three light spires were designed to represent the triad - architecture, painting, sculpture - of fine arts. They illuminate the exhibition areas and modify the orthogonal spatial structure. Inside the building, the spires are extended into columns and influence the interior lighting.

The landscaped roof garden, functioning as the museum's fifth façade, is used as a public area for sculpture exhibitions and increases the available exhibition space by 8,000m².

The architecture of the Kunst- und Ausstellungshalle fulfils town planning requirements due to its cubic form and the fact that it continues the axis set by the neighbouring Kunstmuseum, .

16 steel columns with a dark patina decorate the length of the façade facing Friedrich-Ebert-Allee. They emphasise the axis and symbolise the Bundesländer (federal states). Together with the three prominent light spires on the roof, they lend the museum its unique and unmistakable character and provide a prominent landmark among the office buildings in the government quarter.

"With the building's exterior design I wanted to create neither an imitation, which gave the impression of something superficial and provisional, nor a collection of bons mots. It was important to me to achieve permanence and simplicity with the greatest possible restraint without denying the building its self-assurance and cultural status. The interior design is subordinated to the task and purpose of the museum."
Gustav Peichl