Are You Playing Fashion?

21 May to 12 September 2021

Through a variety of questions, the exhibition sheds light on international fashion as a mirror of society and the individual. Whether designer dress or jeans, suit or sweatpants, jumper or uniform – each culture, society, and group has its own dress codes. They provide the framework, but the configuration is determined by each person individually. In some cases, we choose our clothing according to how we feel. Or we decide based on specific occasions or depending on who we meet and how we want to present ourselves. In addition, our clothing style should at best express our personality and even give us our own identity. With what we wear, we can locate ourselves in society; with every new outfit, we can slip into ever new roles. After all, fashion is not just an act of wearing clothes – it is also an act of seeing and being seen, which today is generally disseminated via social networks.

Dress Code – the successful exhibition from Japan – presents fashion as a game that emphasises daily transformation as an important tool for representing our individual personality.
On view will be important international standards in streetwear all the way to today’s stylistic plurality. The exhibition presents a global overview of contemporary fashion by great designers such as Giorgio Armani, Chanel, COMME des GARÇONS, Issey Miyake, Burberry, and Louis Vuitton, which is also brought into an enlightening dialogue with contemporary art. It also negotiates fashion between two poles – the protagonists and the audience, the individualist and the conformist. Here, fashion becomes a communicative game intended to lead us to a new understanding of the way we deal with fashion.

To complement the exhibition in Bonn, the Bundeskunsthalle is conceiving a Fashion Lab that will delve deeper into the themes of the exhibition and contain numerous participatory elements. While the exhibition is presented in a predominantly analogue format, digital elements will also be implemented in the Fashion Lab, making the multi-faceted nature of fashion tangible in a sensual way.

The Bundeskunsthalle is the first European venue. The exhibition has previously been shown at the National Museum of Modern Art, Kyoto (MoMAK), the Contemporary Art Museum, Kumamoto, and the Tokyo Opera City Art Gallery.

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Admission tickets

Would you like to go directly into the exhibition without stopping at the cash register?
Buy Print@home time slot tickets online!

€10/ €6.50 (concessions)

Free admission for everyone up to and including the age of 18.
Happy-Hour-Ticket: 7 € (available two hours before the museum closes; individual visitors only, all exhibitions.) Combined ticket for all exhibitions available. More information

Show bibliography
  1. COMME des GARÇONS / Rei Kawakubo, Spring/Summer 2018, Collection of The Kyoto Costume Institute, photo by Takashi Hatakeyama Kimono of the Dress Code Exhibition
  2. Hans Eijkelboom, Photo Notes, 1992–2019, 1992–2019, detail ©Hans Eijkelboom
  3. Tokio Kumagaï, Shoes, Autumn/Winter 1985, Collection of The Kyoto Costume Institute, bequest of Mr. Tokio Kumagai, photo by Takashi Hatakeyama
  4. Vetements / Demna Gvasalia Show Video, Autumn/Winter 2017, Courtesy of Vetements
  5. Kyoichi Tsuzuki (Ed.) / Lamaski, Ishoku-hada (Different colored skin), detail, 2017, from Kyoichi Tsuzuki (Ed.), Real Fashion Nipponica, 2019 ©Lamaski
  6. Christian Dior / Maria Grazia Chiuri, T-shirt, Spring/Summer 2017, Collection of The Kyoto Costume Institute, gift of Christian Dior Couture, photo by Takashi Hatakeyama
  7. Vetements / Demna Gvasalia Show Video, Autumn/Winter 2017, Courtesy of Vetements
  8. Jeff Koons, LOUIS VUITTON, Backpack, 2017, Collection of The Kyoto Costume Institute, photo by Takashi Hatakeyama
  9. Gucci / Alessandro Michele, Jacket, Top, Skirt, Spats, Stole, and Shoes, Autumn/Winter 2018, Collection of The Kyoto Costume Institute, photo by Takashi Hatakeyama
  10. Satoru Aoyama, WHO SAID SO Mask, 2020 © AOYAMA Satoru, Courtesy of Mizuma Art Gallery

Kunst- und Ausstellungshalle der Bundesrepublik Deutschland

Museumsmeile Bonn
Helmut-Kohl-Allee 4
53113 Bonn
T +49 228 9171–200

Opening hours

Mondays closed
Tuesdays and Wednesdays, 10 a.m.–9 p.m.
Thursdays–Sundays, 10 a.m.–7 p.m.
(including public holidays even those which fall on Mondays)